Businesses nowadays are investing a lot of time and effort to win a customer and make him loyal because a loyal customer will help you grow and sustain the business as well as build a solid reputation in the market.
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing, and travel.
Why Investing in Loyalty Programs?#
Loyalty programs (also known as reward programs) help you create a close and beneficial relationship between your brand and your customers by making them get exceptional benefits for doing business with you on a regular basis.
Loyal customers are not only a source of recurring revenue but also, a proven, and effective tool in marketing, especially the word-of-mouth marketing because they recruit new customers at relatively low cost compared to other marketing methods and enhance the brand’s presence and reputation through social proof like public reviews.
Gather and Reward: The Perfect Combination#
Understanding customer’s needs is a pillar of any successful business, but to understand these needs, first, we need to gather information while interacting with the customer. Polls are among the most effective tools for gathering and studying information and getting insight into customer perspectives.
Getting a high response rate is the challenging part, this is why businesses use incentives to encourage the customer to provide information about his experience. Coupling a reward system such as myCred and a polling system such as TotalPoll will absolutely help to tackle this challenge.
In a nutshell, a loyalty program is a winner card that should be in everyone’s marketing deck. In this article, We will create a poll combined with a simple loyalty program system that helps you understand customers' needs and make better decisions using WordPress, TotalPoll, and myCred.
myCred WordPress Plugin#
myCred is an intelligent and adaptive points management system that allows you to build and manage a broad range of digital rewards including points, ranks and, badges on your WordPress/WooCommerce powered website.
The plugin comes with a wide range of features and seamless integrations that helps you get the most of your reward system and get started swiftly.
TotalPoll WordPress Plugin#
TotalPoll is a poll system for WordPress that helps you get instant feedback from your audience effectively, it supports multiple types of polls such as text, image, video, and more. Furthermore, TotalPoll offers a wide range of add-ons including the myCred integration.
How to Create a Rewarded Poll#
To keep this article simple and brief, we’ll pick a simple use case: a WooCommerce-powered eCommerce shop that is trying to understand what aspect is more important to the customer.
To fulfill that, we need a poll that has one simple, easy-to-understand question: What aspect is the deal-breaker for you? To add an incentive to answer that question, redeemable points are offered in return.
Let’s get started by creating the poll which is a quite simple thanks to TotalPoll's user-friendly interface:
Let’s add a small encouraging message above the voting form:
Then let’s add the poll to the sidebar:
Voila! Our poll is ready to receive votes.
Now we need to configure myCred to count poll participation as points, but first, let’s install myCred TotalPoll integration. Then, from myCred > Hooks page:
Finally, we need to set up a reward coupon so the customer can redeem it on the next purchase:
myCred supports reward points, a flexible way to convert points into monetary value:
That simple, right? That’s all you need to get the rewarded poll up and running!
TotalPoll and myCred are a great combination that helps you get insights and understand your audience better using polls. Have you tried rewarded polls before? Feel free to share with us and the community your feedback @TotalSuite.